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Neerav Mehta
Founder & CEO
Suppose you altered a blog, which in turn changed the URL. Suppose your URL
was ranked, and now it has been changed. So now, if a user visits that old
URL, they will be taken to a page that does not exist. The solution? The
Redirect module. This module is used to reference old URLs to new ones. With
this, you can link all old URLs to new ones, which is beneficial to your
site’s SEO. It eradicates dead links from your Drupal site.
Link: https://www.drupal.org/project/redirect
Do you find yourself continually editing each node's URL? Well, there is a
module that can automate this task for you. The Pathauto module is used to
automatically assign URLs to all the new articles, blogs, pages, etc. As
having readable URLs is advantageous for good SEO, you can automate how URLs
are created. With Pathauto, you can configure specific patterns, by which it
will automatically generate a URL for your page, article, etc
Link: https://www.drupal.org/project/pathauto
A sitemap is a blueprint of your whole website. It is vital to have a sitemap,
as it is easier for Google bots to crawl through all your pages and rank them.
In a nutshell, it is crucial for good SEO. With Simple XML Sitemap, creating a
sitemap is effortless. The module automatically creates it for you.
Link: https://www.drupal.org/project/simple_sitemap
This module allows you to provide structured metadata automatically. This
metadata is also known as meta tags. It gives you the power to provide
additional metadata to your website. With this module, you will be able to
edit the metadata fields. These meta tags are essential for good SEO for your
Drupal site, as they appear on the search results page. Users often get
attracted to your website by reading the meta tag alone, which is why it is
crucial.
Link: https://www.drupal.org/project/metatag
This is one of the most essential modules. It is an all-in-one SEO dashboard,
which informs you regarding the quality of optimization of your site. It gives
you an overview of different SEO functions for the site. It keeps track of all
the changes you make to your site. It also suggests different modules that
help improve the optimization of your website. In a nutshell, it analyzes and
informs you about the deficiencies of your site and recommends a solution to
improve them.
Link: https://www.drupal.org/project/SEO_checklist
With the correct use of metatags, you can properly boost your website in the
search engine result pages. This is one of the least used and most powerful
SEO modules. With the schema, you can help search engines return more valuable
information which is beneficial for users. Scheme informs the search engines
about what your data means, instead of what is says, which is helpful in SEO.
Link: https://www.drupal.org/project/SEO_checklist
The Google My Business API is a programming interface which allows developers
to write applications in order to manage their location data and Google My
Business account. This API allows merchants to view and manage how their data
is presented across Google. It also allows them to see who co-manages their
data. All data such as posts, reviews, and photos can be managed through the
api
Link: Google My Business API | Drupal.org
In short, XML Sitemap is a list of all the URLs which reside on your website.
It acts as a guide for search engines and tells them about which content is
available and how to reach it. This is beneficial for sites that have
thousands of pages. With an XML, the search engine will only need the sitemap,
and it can know about the number of pages and all its URLs. XML sitemaps
included in your site are a sign of quality landing pages.
Link: XML sitemap | Drupal.org
This module makes verifying your website plain and easy. Even a non-technical
user can easily verify a site using this module. The two verification methods
are, uploading a specific file and adding meta tags. Verifying your site
ensures that the particular site is owned by you.
Link: Site verification | Drupal.org
Multidomain site verification module implements Google Search Engine console.
This was previously known as Google Webmaster Tools. It is a free web service
by Google. This module enables you to optimize the visibility of your site and
know your site's indexing status.
Link: https://www.drupal.org/project/md_site_verify
This module is built on the Yoast framework which is used in WordPress. The
module does exactly what the name suggests. It gives you real-time information
regarding your site. The module provides you with text analysis, metrics, and
suggestions in real-time. This module helps you write good quality content
which is SEO optimized in real-time.
Link: Real-time SEO for Drupal |
Drupal.org
Search 404 helps bots and visitors to be directed towards the right page in
case they land on a 404 page. With this module, you can also customize the
message which appears to the user when the page is not found. Suppose Google
reaches your page through a badly formed link, then the Search 404 module will
direct it to the right page, which is beneficial for SEO.
Link: https://www.drupal.org/project/search404
The Alinks module automatically replaces the terms and keywords in your
content body with links based on keywords and links. Alinks does not change
the content in the body. You can control which content types it can be applied
on and set the total number of occurrences to replace.
Link: https://www.drupal.org/project/alinks
This module works similarly to the Search 404 module with a little
distinction. Broken Link module can help track a 404 page not found request
and its hit counts. Broken Link module can also specify the redirection path
by using regular expression pattern matching.
Link: https://www.drupal.org/project/broken_link
This module works similarly to the Search 404 module with a little
distinction. Broken Link module can help track a 404 page not found request
and its hit counts. Broken Link module can also specify the redirection path
by using regular expression pattern matching.
Link: https://www.drupal.org/project/amp
This module helps you automatically remove all the unused CSS of your site. It removes the portions of CSS which are not in use, thus optimizing the site. This is used with AMP pages as they have a limit for maximum style size. Link: https://www.drupal.org/project/amp_cts
Conclusion
Now you know the necessary yet handy modules which help boost your SEO game. Go ahead and apply them to your site and be ready to see wonders. We hope you succeed!

Neerav Mehta
Neerav Mehta is the Founder & CEO of Red Crackle. With sterling qualities, Neerav’s technological acumen is firing a generation of progressive companies on the digital path. With an undergraduate degree in Electrical Engineering from India's most prestigious institution IIT Bombay and having spent seven years developing and contributing to the launch of AMD's innovative line of computer products, Neerav founded Red Crackle where he is lauded for his dynamic and innovative genius.
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